Eco-Friendly Wellness: Sustainable Trends to Try in 2025

eco friendly sustainable living

Sustainability and wellness are becoming increasingly intertwined for 2025. From eco-conscious beauty to planet-friendly fitness, these trends not only enhance personal well-being but also contribute to a healthier planet. Here are some of the most exciting sustainable wellness trends to embrace this year, along with some UK brands leading the way.

1. Waterless Beauty: Conservation in Cosmetics

Water scarcity is a growing concern, prompting the beauty industry to rethink formulations. Waterless beauty products—such as solid shampoos, powder cleansers, and concentrated skincare—are reducing water usage while delivering long-lasting, effective results.

UK Brand to Try: LUSH has been a pioneer in waterless beauty, offering shampoo bars, solid conditioners, and “naked” skincare products that eliminate excessive packaging.

2. Refillable and Sustainable Packaging

Single-use plastics are being replaced with refillable packaging. More brands are designing long-lasting containers and refillable systems that support a circular economy.

UK Brand to Try: REN Clean Skincare is working toward zero-waste packaging and offers several products in refillable or recyclable formats.

3. Upcycled Ingredients: Beauty from By products

Skincare brands are transforming food and agricultural waste into premium ingredients. Think coffee scrubs made from recycled grounds or serums using discarded fruit peels.

UK Brand to Try: BYBI Beauty creates innovative formulas using by products from other industries, helping to reduce overall waste.

4. Blue Beauty: Protecting the Oceans

Blue beauty focuses on preserving marine life by using ocean-safe ingredients and reducing plastic pollution.

UK Brand to Try: Haeckel’s, based in Margate, uses seaweed and other natural coastal ingredients while maintaining a strong commitment to ocean conservation.

5. Slow Beauty: Mindful Consumption

Rather than following fast-changing trends, slow beauty encourages investing in fewer, higher-quality, multipurpose products.

UK Brand to Try: Evolve Beauty makes organic skincare in small batches to reduce waste and ensure freshness.

6. Superfood Skincare: Nature-Powered Beauty

Superfoods like spirulina, turmeric, and fermented extracts are being used in skincare for their powerful antioxidant and anti-inflammatory benefits.

UK Brand to Try: The Beauty Chef combines inner and outer beauty with probiotic-rich supplements and superfood-infused skincare.

7. Magnesium Wellness: The Mineral Boom

Magnesium is essential for sleep, muscle recovery, and stress reduction. Topical applications are growing in popularity due to their ease of use and absorption.

UK Brand to Try: Better You offers a variety of transdermal magnesium products including sprays, lotions, and bath soaks.

8. Probiotic Wellness: Gut Health Focus

Gut health continues to be a cornerstone of wellness, with more people turning to probiotics to support digestion, immunity, and mental clarity.

UK Brand to Try: Symprove is known for its water-based probiotic supplement, delivering live bacteria directly to the gut.

9. Natural Deodorants: Eco-Friendly Freshness

Natural deodorants are now just as effective as conventional ones—but without the harsh chemicals or single-use plastics.

UK Brand to Try: Fussy makes refillable, aluminium-free deodorants with biodegradable refills and a sleek, sustainable design.

10. Sustainable Fitness: Eco-Conscious Workouts

From recycled gym gear to carbon-neutral yoga studios, fitness is going green. Eco-friendly fabrics and ethical manufacturing are now part of the wellness conversation.

UK Brand to Try: BAM (Bamboo Clothing) produces high-performance activewear made from sustainable bamboo, offering breathability and a lighter carbon footprint.

Final Thoughts

Embracing these eco-friendly wellness trends means making mindful choices that benefit both your health and the environment. By supporting innovative UK brands committed to sustainability, you can live well—without compromising the planet.

Disclaimer: I am not paid as an affiliate for any of the brands mentioned in this post. All recommendations are based on independent research, some of the brands above I use and this is personal enthusiasm for sustainable living.