Are Adaptogens Still Hot in 2025? Exploring Their Staying Power

Adaptogens—plant-based compounds believed to help the body adapt to stress—have evolved from niche herbal remedies to mainstream wellness staples. In the UK and globally, their popularity continues to rise in 2025, driven by a growing demand for natural stress relief, cognitive enhancement, and holistic health solutions. But is this trend here to stay? Let us explore the science, market data, and cultural momentum behind the adaptogen boom.

The UK Market: Still Growing Strong

The UK adaptogens market is thriving, with revenues projected to grow from $653.3 million in 2024 to $1.003 billion by 2030. This surge is fuelled by consumer interest in natural wellness products, particularly those that support stress management and mental clarity.

Retailers are responding to this demand. Marks & Spencer, for instance, introduced a line of functional juices containing adaptogenic mushrooms like lion’s mane and Reishi, aimed at enhancing cognitive function and reducing stress. Such mainstream adoption indicates that adaptogens are no longer confined to health food stores but are becoming a regular feature in everyday shopping.

Scientific Backing: What Does the Research Say?

While the term "adaptogen" is not officially recognized in the European Union or United States due to regulatory standards, certain herbs commonly classified as adaptogens have been studied for their potential health benefits.

• Ashwagandha: Research suggests that ashwagandha may help reduce stress and anxiety levels. A study published in the Journal of Clinical Psychiatry found that participants taking ashwagandha extract reported significant reductions in stress compared to a placebo group.

• Rhodiola Rosea: This herb has been examined for its potential to combat fatigue and improve mental performance. A study in Phytomedicine indicated that Rhodiola Rosea supplementation led to reduced fatigue and improved attention in participants experiencing stress.

• Lion’s Mane Mushroom: Preliminary research points to lion’s mane's potential in supporting cognitive function. A study in Biomedical Research observed that elderly participants with mild cognitive impairment showed improvement in cognitive function after consuming lion’s mane extract.

Cultural Momentum: From Celebrities to Supermarkets

Adaptogens have permeated popular culture, endorsed by celebrities, and integrated into mainstream products. Meghan Markle, for instance, has publicly shared her use of adaptogens during her pregnancies, highlighting their role in her wellness routine

The trend extends to the beverage industry, with UK-based brand Trip launching its "Mindful Blend" range in 2024. These drinks combine adaptogens like lion’s mane with other calming ingredients, catering to consumers seeking functional beverages that support mental well-being.

The Verdict: Adaptogens Are More Than a Fad

Considering the robust market growth, emerging scientific research, and cultural integration, adaptogens in 2025 are not merely a passing trend but a significant component of the wellness landscape. Their continued popularity in the UK and beyond suggests a lasting presence in health and lifestyle practices.

Disclaimer: The information provided in this blog post is for educational and informational purposes only and does not constitute medical advice. While we have referenced scientific studies and market data, adaptogens are not regulated as medicinal products in the UK or EU, and their effects may vary from person to person. Always consult with a qualified healthcare professional before starting any new supplement or wellness regimen, especially if you are pregnant, breastfeeding, have a medical condition, or are taking medication. The views expressed in this article do not replace professional health or nutritional guidance.